About Sofia 👋

My Story

I’ve been where you are. Staring at a business idea, wondering if it’s worth pursuing or just another pipe dream that’ll drain your savings and sanity.

Over the past 10+ years, I’ve:

• Built and sold 2 successful startups
• Advised 100+ entrepreneurs on idea validation and business strategy
• Seen countless brilliant people waste years on fundamentally flawed concepts
• Learned the hard way that most business failures are preventable

Why I Started This Blog

The startup world is full of cheerleaders telling you to “follow your passion” and “just believe in yourself.” That’s not helpful when you’re risking your financial future on an unvalidated idea.

You need brutal honesty, not empty motivation.

This blog exists to give you the hard truths about entrepreneurship that most “gurus” won’t share:

• Why 90% of startups fail (and how to avoid their mistakes)
• How to validate your idea before you invest everything
• The real reasons VCs reject pitches
• What successful entrepreneurs actually do differently

My Philosophy

Evidence over enthusiasm. I believe in systematic evaluation over gut feelings. Every business decision should be backed by data, not hope.

Brutal honesty over false hope. I’d rather crush a bad idea early than watch you waste years building something nobody wants.

Practical advice over theory. Everything I share comes from real experience—either my own or from the entrepreneurs I’ve worked with.

What I’m Working On Now

I’m the founder of EvaluateMyIdea.AI, a platform that helps entrepreneurs systematically evaluate their business ideas using AI-powered analysis and proven frameworks.

The goal? Help founders identify fatal flaws before they become expensive mistakes.

Have a business idea you want feedback on? Try EvaluateMyIdea.AI for a systematic evaluation, or drop me a line if you need personalized help.

A Personal Note

Entrepreneurship is hard enough without building on shaky foundations. My mission is to help you build something that actually works—not just something that feels good to work on.

If my advice saves you from even one costly mistake, then this blog has done its job.

Here’s to building something that matters (and actually makes money) 🚀

— Sofia